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The free chocolate sample sign drew us in as we were heading home. The chocolate here is amazing and the toffee is probably the best I have ever had! The samples they give are awesome and so good. Also make sure you try the hot chocolate I bought a bag at the first sip! Everything there tasted amazing and the woman helping us was so nice and helpful. We have found our new favorite place to get fun chocolate when we are in town! I absolutely recommend that you check them out.
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Chocolate begins its journey in hot, humid regions along the equator, where there grows a tree called Theobroma Cacao. Appropriately enough, the root name, “theobroma”, literally translates to “food of the gods”.
Chocolates El Rey maintains a nursery to grow cacao tree saplings, which our agronomists provide to farmers all across Venezuela. 3 – 5 years after the tree is planted beneath the jungle canopy, it begins to produce fruit, which first appears as a tiny flower that matures into a shoebox-sized pod called a mazorca de cacao.
Once harvested and split open, these pods contain a soft, fleshy white fruit wrapped around beans.
These beans inside are the primary ingredient in chocolate.
To ensure the highest possible quality of chocolate flavor, the beans must be fermented before drying.
After fermentation, the beans are spread out on concrete pads and left to dry in the sun, then gathered up, transported to our factory, cleaned, and roasted.